Develop audiences, dialogue and create a buzz.
This is a massive subject area that most people will be in someway familiar with, as whether or not you engage with it, it has become a fast-growing mode of communication and self-presentation. It is ever-present in the way in which people and businesses choose to receive and share information.
Online applications such as Facebook and Twitter can be useful tools in staying in touch with an existing audience, and in nurturing new contacts.
