See my Glossary entry for a run-down on this area.
The SEO strategy for each site will be different according to site purpose, audience and the particular marketplace in which it exists.
There are a common set of SEO tools, that I implement as part of my service so that the site is fully search engine friendly. But there will also be ways to reach your intended audience that are particular to your audience, marketplace or product and I will advise you on these.
Monitoring the success of any SEO strategy is important as it isn’t an exact science – I’ll make sure your site is monitored and the strategy adjusted as and when needed. I can, if you wish, show you how to do this yourself and hand over the management of your SEO back to you once I’ve made a start.
