I provide an analysis of your site and make recommendations on how the information you present should be structured. I focus on the following:
- Ensure your audience are able to easily and quickly navigate to the appropriate information;
- Information is presented in such a way that it can be found by site visitors and search engines alike;
- Site navigation is clear and follows a logical flow;
- Everything is where is should be.
This service is useful for:
- Those writing a specification for a developer prior to a website being built;
- Clients who have a existing site that requires an information ‘clean-up’ and restructure as it has grown organically over time and lost focus;
- Clients who have site visitors who don’t hang around long enough to complete transactions / sign up to an offer, etc.;
My approach works well for internet and intranet alike. I provide clients with a graphical ‘map’ of how their site is currently structure and how I would recommend it was structured. If appropriate, I can then carry out the restructuring work for you.
